The Masters
The Masters is set to begin today at Augusta National Golf Club.
For golf fans, the tournament is arguably the biggest of the four majors. Wrapped in tradition, The Masters is known for old-world, understated class.
Over the past few years, I have noticed how The Masters has started to incorporate new technologies, reaching out to its fan base using the power of the Internet.
Masters.com
Here’s just a sampling of digital offerings from Augusta:
Masters.com is offering a streaming simulcast of television coverage.
That simulcast is also being supplemented by an extra hour of coverage called Masters Extra from 3 to 4 p.m. Thursday and Friday, 2:30 to 3:30 p.m. Saturday, and 1 to 2 p.m. on Sunday.
Online viewers can also look in on cameras at Amen Corner, holes 15 and 16 and multiple player interview areas.
For those folks who are going to be away from their television or computer during the tournament The Masters has a mobile website to stay up-to-date. If you’re stealthy, you might even be able to sneak your PDA into church on Easter Sunday to stay current.
I don’t have an iPhone, so I haven’t been able to check this out, but The Masters iPhone app looks pretty cool. It even offers live streaming video. That’s awesome.
Social Networking
The Masters is also available on Facebook and Twitter. I’ve been following the Twitter updates. They provide great updates and bring in the personality and excitement of The Masters.
I’m also following Duluth native and PGA Tour pro Stewart Cink on Twitter.
Widget and Games
If you want to promote The Masters on your blog, you can grab widget here. You can also practice your putting and play other games on Masters.com.
Bloggers!
Of course, Masters.com also has bloggers providing insight into the tournament and related events.
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